Should A Wannabe Content Creator Pal Stop Exploiting Me for Content?

The Prosecution: Beth

Sometimes I'm recorded while I’m eating. I’ll see myself on her social media – it feels like a sudden shock.

My best friend of 10 years, she, calls herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our relationship.

She is an extrovert, there's a constant urge the need to record everything constantly. When we eat out, her motto is, “The phone eats first,” and snaps pictures with bright lighting, which induces embarrassment. It's unpleasant when strangers see her performing for the camera – I experience vicarious awkwardness. It also frustrates me because meals lose their warmth.

She isn’t exactly an influencer yet, but she is aspiring to become one. She makes vlogs about living in our city, her daily routine, and her styling career. The material is quality, credit where it's due, but I don’t want to be dragged into it. On occasion I'm captured while I’m eating, or simply tagging along. I’ll see myself on her Instagram afterwards, and it comes like a jumpscare: I’ll have bare-faced, an awkward face or photographed mid-bite. It feels invasive.

Marielle also expects me to record her at inopportune moments. Often I’ll be talking to someone else, or we’ll just be spending time in the street. The dynamic feels like our friendship has turned into me serving as her unpaid videographer. She has the means to hire someone if she wanted high-quality content. When I brought up my unease about the situation, she dismissed it. She’s taken me to several brand events, which was nice, but that doesn't compensate for all the energy I invest assisting her create material.

I appreciate that Marielle has helped me with my career in design, but I resist our friendship to become merely a tally of favours. I don’t feel she’s fake or dishonest, but at times it seems that if recording starts, we will begin acting in a way that presents a favorable image for her channel.

Her directive is, “Alright, smile for the camera!” and film me smiling with someone. It feels forced. I need her to recognize that our decade-long friendship still has boundaries. I enjoy spending time with her, but I also desire to experience it without being filmed, altered, or shared for an viewers. I am not a prop for her Instagram.

The Other Side: Marielle

I hope Beth to see that the content we make together can get us an opportunity.

I am passionate about creating videos. It’s not just a hobby; it's integral to who I am. Producing content and documenting experiences online enables me to show my personality and engage with people in new ways.

I don’t see myself as a professional creator yet, but it’s smart to generate income from your interests. I look up to people on TikTok who execute that style of casual, DIY film-making.

Content creation is my interpretation of living actively: observing the details, posting them with an audience that appreciates the craft behind it. I never intend to make my friend uneasy. Bringing her to industry events was my way of offering access, giving her a chance to experience exclusive moments that could help her professional path too. That’s not blackmail, it's simply being pragmatic.

I’d still take her to these events even if she didn’t help me, but I want her to see the benefits the content we create together can achieve: a foot in the door. I know not everyone likes being filmed, but often unplanned moments is what makes content authentic. Appearing on video from time to time is an inherent aspect of being my friend. I would delete anything she asked, but she hasn't made such a request yet.

I don’t expect anybody to be my private filmmaker, but companions help each other in minor capacities. I thought filming a clip now and then would be fun for her. Innovation flourishes in partnership, and having Beth around makes endeavors energetic and pleasurable. I don't compel her to take part in anything, and I would never deliberately humiliate her. But filming together sometimes is part of how I record our time together.

I value our friendship deeply and want to avoid making videos to come between us. I’m willing to compromise: like requesting permission before filming, and avoiding shots that might make her self-conscious.

This is not about control, it’s about expressing my perspective while still considering hers. Clearly making content is not a replacement for real connection: it's merely part of how I live my life and I desire her to be included in a way that’s enjoyable for each of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop recording herself and her friend when they are socializing?

There’s nothing more uncomfortable than having a friend film you. I understand that it's her passion, but I wouldn't ask friends come to my workplace. Maybe she can find like-minded creators to create content with. Given the dark, looming future of AI, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for help every time, even if they have helped previously. If Marielle loves creating, that doesn't imply everyone around her is willing material. She must to honor Beth’s personal space.
Ankit, 26

She may enjoy making content and displaying her life online, but it isn't for everyone. It’s nice she has assisted Beth’s career, but she needs to listen to what Beth wants.
Emma, 27

It seems like you care about each other, so hold on to that and ensure it’s the focus in your friendship. Foster some real memories, where true emotions are stored, not digital scrapbooks. In fact, public figures who seem to reveal their worlds actually have more secrecy than it appears.
Sarah, 53

She seems to be not fully engaged nor genuine when she’s with Beth – she's on the job. Both seem confused as to where the line is. The answer is not found in trying to change one another, but in each establishing clear limits around what feels acceptable to them and determining if there is an mutually agreeable compromise.
A final view, 71

Now You Be the Judge

Consider this question: has she been over-exposing their bond?

Carrie Clark
Carrie Clark

Eva is een ervaren digital marketeer en contentstrateeg, gespecialiseerd in het vertalen van complexe technologie naar praktische bedrijfsstrategieën.